Practical guide
How to create a competitive intelligence digest
Build the digest around competitor hypotheses and observable evidence. Separate company claims from independent signals, merge announcement rewrites, and state how each item changes the hypothesis.[1][2]
Why this gets difficult
Competitive-intelligence feeds overcount press releases, social reactions, and copied product announcements while underweighting filings, documentation, hiring, customer evidence, and actual operating changes.[1][2]
A practical way through
- Define the competitors, markets, products, and questions the monitoring program is meant to answer.[1][2]
- Collect first-party filings, documentation, releases, job postings, and other observable changes.[1][2]
- Group secondary coverage under the company event it discusses and label unsupported inference.[1][2]
- Tag selected items as confirm, weaken, or leave unchanged for the relevant competitive hypothesis.[1][2]
An example
The situation: A competitor announces an enterprise push and the news cycle repeats the claim before customer or operating evidence appears.[1][2]
What changes: The announcement remains a stated strategy, documentation and hiring changes are tracked as observable signals, and commentary is separated from proof.[1][2]
What you get: The reader sees an early hypothesis with evidence to watch instead of a conclusion disguised as news volume.[1][2]
What to watch for
Sources worth keeping
How Scottie helps
Scottie can combine selected company, filing, trade, and market sources into a hypothesis-aware brief while retaining the reviewed evidence behind every item.[3]