Practical guide
How to keep up with industry news
Define the market and decisions you own. Monitor official indicators, the companies and customers that matter, and a small set of trade sources; combine repeated announcements and ignore activity with no decision relevance.[1][2]
Why this gets difficult
Keeping up with an industry becomes impossible when the boundary is the industry itself. Company publicity, trade reporting, data, regulation, and opinion all expand faster than any reader can consume them.[1][2]
A practical way through
- Set the industry boundary, geography, customer segment, and planning horizon.[1][2]
- Choose official data and first-party company sources for observed changes.[1][2]
- Add trade publications that contribute original reporting or specialist interpretation.[1][2]
- Review the reading list quarterly for entrants, dead feeds, and repeated blind spots.[1][2]
An example
The situation: A manager follows general business news plus dozens of trade newsletters but still misses a regulatory change affecting one customer segment.[1][2]
What changes: The source list is rebuilt around official regulation, customer and competitor sources, and two trade publications with distinct reporting roles.[1][2]
What you get: Coverage becomes narrower but materially better connected to the manager's market decisions.[1][2]
What to watch for
Sources worth keeping
How Scottie helps
Scottie can rank the curated industry reading list against the reader's market and role, then consolidate announcements and shared coverage into one brief.[3]