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From Scottie · July 31, 2026
See Link in Bio in a Scottie brief
Scottie read Link in Bio, Feed Me, and Marketing Ideas for a reader with the priorities shown below. Start with the rundown, open the full brief, or check every issue behind it.
3sources
8issues read
5stories included
2 of 2 Link in Bio issues included
What shaped this brief
Reader priorities
A social or brand strategist who wants to understand platform shifts, creator behavior, and what audiences respond to now.
These are illustrative priorities, not a customer’s data.
Sources in this brief
- Link in BioThe publication this guide is about
- Feed MeAdds reported context on media, consumer brands, and the people driving attention.
- Marketing IdeasAdds campaign concepts and tests that can be applied to the platform context.
Scottie
Scottie example brief
July 31, 2026 · Executive brief
01 / The rundown
- Brands are secretly funding unlabelled scripted TikTok skits to boost reach, pushing the FTC to enforce endorsement rules against deceptive marketing.
- Streamers are introducing vertical short-form feeds to capture ad revenue, directly competing with algorithmic social platforms for user attention.
- Prediction market platform Polymarket is backing a new media startup called Eventual, signaling tech platforms expanding investments in custom media properties.
Read the complete brief 5 stories · 3 action items
02 / The briefing
01 / main
Brands are hiding secret ad campaigns inside viral TikTok skits
The takeaway: Companies are paying creators up to $2,000 per video to produce fake workplace and relationship drama skits that secretly promote products without disclosing paid partnerships. While these videos pull millions of views, they violate FTC endorsement rules.
Concrete details
- Creators earn $10 to $100 base pay per video, plus bonuses for reaching milestones like 500,000 views.
- One covert Sherlock promo reached 25 million views before community notes flagged it as an undisclosed ad.
Why it matters for this reader: As a brand strategist, relying on disguised content risks audience backlash and FTC scrutiny as consumers grow increasingly skeptical of feed content.
Original sourcesLink in Bio
02 / main
Polymarket backs a new Substack-powered prediction market media company
The takeaway: Prediction market platform Polymarket has partnered with new media outlet Eventual to deliver news and analysis for top traders. Tech companies like OpenAI, Notion, and Polymarket are increasingly launching owned media strategies to control industry commentary.
Concrete details
- Eventual launched on Substack with 201 initial subscribers and backing from LightShed Ventures and BDG Media founder Bryan Goldberg.
- Ad-supported tiers now account for nearly half of all US streaming video subscribers across major platforms.
Why it matters for this reader: Understanding how major tech platforms fund dedicated media outlets gives you fresh distribution models to evaluate for your brand strategies.
Original sourcesFeed Me
03 / main
Ditch brand archetypes for simple, actionable voice guides
The takeaway: Complex personality charts and brand archetypes rarely help employees write effective content or explain company goals. Top CMOs favor simple one-page messaging guides outlining specific tone, approved phrasing, and clear channel rules that both humans and AI tools can execute.
Concrete details
- Leading brands use concise fill-in-the-blank docs that employees can digest in under ten minutes.
- Clear brand guidelines serve a dual purpose by training AI models to maintain consistent voice across platforms.
Why it matters for this reader: Simplifying your brand guidelines helps your creative team execute faster and provides clean training data for your AI copywriting tools.
Original sourcesMarketing Ideas
04 / main
CeraVe capitalizes on creator mishaps with quick brand sponsorships
The takeaway: When creator Hannah Berner experienced a masseter botox mishap, CeraVe jumped in to sponsor a lip balm update. Capturing organic cultural moments allows brands to plug into existing viral conversations naturally without feeling intrusive.
Concrete details
- Hannah Berner's sponsored smile update video generated nearly 3 million total views across platforms.
- A secondary commentary video praising CeraVe's opportunistic ad placement racked up 400,000 views.
Why it matters for this reader: Spotting fast-moving creator trends gives your brand strategy team the agility to turn viral moments into high-performing organic partnerships.
Original sourcesLink in Bio
05 / main
Private equity bets big on the emerging Gen Z jam trend
The takeaway: Consumer investment firm L Catterton has backed the growing Gen Z jam boom, signaling shift in youth food preferences. Meanwhile, legacy categories like California wine face sharp declines as younger consumers switch to canned cocktails, seltzers, and nonalcoholic options.
Concrete details
- L Catterton completed an investment targeting Gen Z interest in specialty jam products.
- California winemakers produced less wine last year than at any point in the quarter century.
Why it matters for this reader: Tracking unexpected shifts in Gen Z buying habits helps you anticipate consumer trends and refine target audience personas.
Original sourcesFeed Me
Action items
- Audit your influencer partnerships to ensure all creator content includes visible FTC-compliant disclosure tags like #ad.
- Replace abstract brand personality decks with a one-page channel messaging guide to simplify team writing and AI prompts.
- Set up daily social monitoring to catch trending creator moments early for real-time brand sponsorship opportunities.
See every issue behind this brief
Brands hiding ads in TikTok storytimes
- That storytime TikTok is probably an adLink in Bio · Included
Critiquing brand archetypes and voice guidelines
- How to sound like a billion-dollar brand 🧬Marketing Ideas · Included
Media companies operating creator accounts
- This creator account is run by a media companyLink in Bio · Included
Gen Z jam boom
- Why are young people eating so much jam?Feed Me · Included
Polymarket-backed media venture
- Leopold Aschenbrenner is the most famous man on fintwit.Feed Me · Included
Tony film premiere
- Who wants to take over Ross Douthat’s NYT podcast?Feed Me · Read, not included
Married to the Mob
- L.A. mayoral candidate Nithya Raman answers your questions.Feed Me · Read, not included
City Island visit
- I don't want to hide these clothing tags. 🏷️Feed Me · Read, not included
About Link in Bio
Should you add Link in Bio to Scottie?
Turn changes in social platforms and creator culture into better brand and content decisions.[1][2][3]
Who it’s for
A social or brand strategist who wants to understand platform shifts, creator behavior, and what audiences respond to now.[1][2]
What you’ll find in it
The issues linked below include “Post-social media”, “This creator account is run by a media company”, and “Consumers are influencers too”. Open them to judge the publication in its own words.
- Byline
- Rachel Karten[1]
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Scottie read 2 Link in Bio items and included 2 for the brief. The sources covered different things, so Scottie kept their stories separate instead of forcing a connection.
Read three issues from Link in Bio
Read the publication in its own words. Scottie keeps these original links attached; it does not replace the writing.
- Post-social mediaPublic issue[2]
- This creator account is run by a media companyPublic issue[3]
- Consumers are influencers tooThu, 23 Jul 2026[4]