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From Scottie · July 31, 2026
See MarTech AI in a Scottie brief
Scottie read MarTech AI, How to AI, and Write With AI for a reader with the priorities shown below. Start with the rundown, open the full brief, or check every issue behind it.
3sources
4issues read
4stories included
1 of 1 MarTech AI issues included
What shaped this brief
Reader priorities
A marketer or business operator who wants tested, nontechnical AI workflows for agents, Claude, automation, and repeatable work.
These are illustrative priorities, not a customer’s data.
Sources in this brief
- MarTech AIThe publication this guide is about
- How to AIAdds screenshot-led AI workflows and hard-won shortcuts for completing specific tasks.
- Write With AIAdds practical uses for voice, copywriting, lead generation, and a writing business.
Scottie
Scottie example brief
July 31, 2026 · Executive brief
01 / The rundown
- Deploying open-source agents like Hermes via messaging apps lets you automate daily tasks using tiered AI models to minimize operational bills.
- Refining your Claude workflow with strict context limits and structured forms improves creative output while reducing unnecessary token costs.
Read the complete brief 4 stories · 2 action items
02 / The briefing
01 / main
Meet Hermes: Open-Source AI Running From Your Phone
The takeaway: Stop re-explaining your business to AI. Hermes lives on your computer or a cheap server, remembers past work, and automates tasks through WhatsApp or Telegram. You approve commands from your phone before anything runs on your machine.
Concrete details
- Running a $5 monthly server with tiered models like Opus for planning and Sonnet for execution keeps costs minimal.
- Connectors for Apify, Notion, and Gemini let the agent scrape social data, update databases, and analyze videos.
Why it matters for this reader: As an operator wanting repeatable automation, this gives you an always-on assistant that handles routine check-ins and research without handing over unmonitored system access.
Original sourcesMarTech AI
02 / main
Trim Your AI Bills with 27 Fast Claude Upgrades
The takeaway: Long chats hurt your output and drain your budget. Claude re-reads every past message before replying, so editing prior prompts instead of correcting errors keeps chats crisp. For creative tasks, avoid bloated Projects and start fresh, empty chats.
Concrete details
- Response quality drops noticeably after 30 to 50 turns, making a new chat session essential above 100 turns.
- Adding the AskUserQuestion line to prompts prompts Claude to generate interactive multiple-choice questions before answering.
Why it matters for this reader: These practical adjustments help you run cleaner, sharper marketing workflows in Claude without burning extra tokens on cluttered conversation history.
Original sourcesHow to AI
03 / main
Turn AI Agents Into Buying-Signal Lead Generators
The takeaway: Requesting generic company lists from AI produces cold leads. Prompting agents like ChatGPT Work or Claude Cowork to identify specific buying signals—like new podcast launches or hiring posts—yields high-intent prospects exported straight into actionable spreadsheets.
Concrete details
- Prompts require 12 structured data points including qualification scores, buying signals, and personalized outreach angles.
- A second critique prompt filters out famous brands that lack urgent, proven reasons to purchase your services.
Why it matters for this reader: You can automate the tedious research phase of client acquisition, giving your team pre-qualified outreach angles grounded in real-time intent data.
Original sourcesWrite With AI
04 / main
Turn Ad Haters Into Customers With 9 Copy Formulas
The takeaway: Most audiences ignore standard sales pitches. Using clever angles like self-deprecation, understatement, or reverse psychology disarms skeptical readers. A single master prompt can automatically apply all nine techniques to your core offer in seconds.
Concrete details
- The master prompt inputs your website URL, core promise, and customer pain points to return 18 distinct ad headlines.
- Formats like Tricky Threes set a predictable pattern with two items before delivering a surprising third twist.
Why it matters for this reader: You get an instant supply of tested campaign angles to test across your paid channels without spending hours staring at a blank page.
Original sourcesWrite With AI
Action items
- Paste the AskUserQuestion prompt line into your Claude sessions to get interactive clarifying questions before generation.
- Run a buying-signal prompt in your AI agent to build a spreadsheet of targeted client leads this week.
See every issue behind this brief
27 Non-Obvious Tips for Mastering Claude
- 27 Claude tips after 1,800 hours.How to AI · Included
Hermes Agent Setup and Operational Guides
- Hermes Agent (Beginner → Advanced)MarTech AI · Included
Finding Leads Using Claude Cowork
- How to find lead for your writing biz with ChatGPT WorkWrite With AI · Included
9 Ad Copy Techniques and Master Prompt
- 9 copy techniques for ad hatersWrite With AI · Included
About MarTech AI
Should you add MarTech AI to Scottie?
Use current AI tools in marketing without spending the week testing every new release.[1][2][3]
Who it’s for
A marketer or business operator who wants tested, nontechnical AI workflows for agents, Claude, automation, and repeatable work.[1][2]
What you’ll find in it
The issues linked below include “Hermes Agent (Beginner → Advanced)”, “"Record a skill" in Claude”, and “I made myself replaceable”. Open them to judge the publication in its own words.
- Byline
- Charlie Hills[1]
How to read MarTech AI with Scottie
Add its public feed for publicly available issues. If you subscribe to paid issues, forward those emails to your private @scottie.fyi address. Scottie does not need access to your inbox.
Scottie read 1 MarTech AI item and included 1 for the brief. The sources covered different things, so Scottie kept their stories separate instead of forcing a connection.
Read three issues from MarTech AI
Read the publication in its own words. Scottie keeps these original links attached; it does not replace the writing.
- Hermes Agent (Beginner → Advanced)Public issue[2]
- "Record a skill" in ClaudePublic issue[3]
- I made myself replaceablePublic issue[4]