Practical guide
Build a competitive intelligence reading workflow
Start with observable competitive questions. Monitor first-party changes and independent market signals, group press-release rewrites, label inference, and connect every selected item to a thesis or decision.[1][2]
Why this gets difficult
Competitive monitoring often becomes a collection of announcements and mentions without a hypothesis, making attention track competitor publicity rather than meaningful evidence.[1][2]
A practical way through
- Write the competitor hypotheses, markets, products, and customer questions under active review.[1][2]
- Collect filings, documentation, releases, pricing, hiring, and customer evidence separately.[1][2]
- Group secondary coverage beneath the underlying competitor event.[1][2]
- Mark evidence as confirming, weakening, or leaving the hypothesis unchanged.[1][2]
An example
The situation: A competitor announces an enterprise strategy and dozens of outlets repeat the statement before customer evidence appears.[1][2]
What changes: The announcement remains a stated intention, while documentation, hiring, and customer observations are tracked as separate evidence.[1][2]
What you get: The team gains a testable watchlist instead of treating announcement volume as execution proof.[1][2]
What to watch for
Sources worth keeping
How Scottie helps
Scottie can rank chosen competitor and market sources against explicit hypotheses, combine repeated coverage, and preserve the reviewed original links.[3]